Susan Tyson isn’t just any marketing strategist; she’s a game-changer in the world of business marketing. With a career spanning over 40 years in advertising and marketing, Susan has channeled her vast knowledge into becoming a leading figure in the niche of marketing audits for small businesses. Her commitment to empowering business owners and executives through strategy and practical advice is unmatched.
Her approach is characterized by high-level strategic insights, tactical roadmaps, and actionable daily guidance, along with meticulous attention to detail, creative problem-solving skills, and an unerring operational mindset. Her extensive experience ensures that her clients always have the confidence, the tools, and the control needed to drive genuine change, invariably leading to a positive uplift in their bottom line.
As an author, Susan has made notable contributions to the field with her books, including Marketing Audit Guide, What It Is, Why Your Business Needs One and How to Do It and Business Marketing Strategy, A Step-by-Step Guide to Marketing Success for Your Small Business. Her writing, aimed at decision-makers, breaks down complex marketing concepts into digestible and actionable insights, ensuring a straightforward understanding of essential marketing components.
For those on either side of the Atlantic, Susan’s books like Marketing Essentials for Small Business (UK) and Business Marketing Strategy (US) target diverse audiences while retaining her core principle: making marketing strategy understandable and actionable.
Today, her primary focus is on the unique marketing needs of small businesses, with a special emphasis on the critical aspect of marketing audits. Susan Tyson is not just a strategist; she’s a guiding light for small businesses striving to make their mark in the competitive market.