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Pantone Color of 2022: Very Peri, The Bluest Hue of All
Did you know that 95% is emotional and 5% rational when it comes to choosing…
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Branding as a Noun
By definition, “branding” is a verb. When it comes to branding from a marketing perspective,…
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ISH’s Own, Michelle Mariola, Featured in VoyageChicago
I was recently interviewed by VoyageChicago, an online media publication with its hand on the…
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Women Who March: Meet 4 Women of Reinvention
This month marks four years since I started my own branding, marketing and leadership development…
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Personal Branding – Part II: Running With Raven
Since my blog post last year about a streak runner, Robert “Raven” Kraft, I have…
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Slogans: The Art and Neuro[science]
We Try Harder It’s the Real Thing Just do it Slogans are everywhere! We’re surrounded…
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The Significance of Permanence
Just over a year ago I got my first (and only) tattoo. That really isn’t…
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Branding Inside Out – Part II: 5 Parts to Achieving an Intentional Culture
A brand is so much more than a product or a label. It’s the essence…
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Branding Inside Out
Companies often take an external view to building brand awareness, advocates, and loyalty. But what…
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What’s Your Type? The Importance of Typography in Marketing & Branding
When I attended the Art Institute of Philadelphia, Typography was a required course for Commercial…