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Personal Brand Building Virtual Workshop

Build a Personal Brand with Purpose and Intention

Building a personal brand with intention and purpose is imperative in the modern marketplace. Alongside a rapidly changing workforce landscape, the internet has standardized how we source information about companies, products/services, and, of course, people. And your reputation depends on it.

In a virtual 2-hour workshop, Michelle Mariola, Mariola Unlimited’s Chief Brand Strategist, reveals the myths, truths, and facts about personal brands. Together, you’ll explore what a personal brand is, the why behind it, and then dive deeper into framing out how to develop your personal brand. Guided by Michelle, you’ll work through a step-by-step workbook and a series of exercises to help define, build, promote, and nurture your personal brand.

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Why is defining and growing your personal brand important:

  Establishes the foundation for your future success
  Differentiates you from everyone else
  Gives you confidence, motivation, and personal power
  Controls your image and reputation
  Builds buzz around your achievements

Why is defining and growing your personal brand important:

  Establishes the foundation for your future success
  Differentiates you from everyone else
  Gives you confidence, motivation, and personal power
  Controls your image and reputation
  Builds buzz around your achievements

Gain all of these essential skills at a time best suited for you

The 100% virtual learning course can fit your schedule. Simply choose the time and date that works best for you. Plus, Michelle will follow-up the workshop with a valuable 45-minute one-on-one session to evaluate your progress and coach you on future strategies.

You select the day that works for you

Select a time that suits your schedule

Comprehensive workbook to serve as a roadmap and journal

Workshop Objectives and Outcomes:

  Identify and express your value
  Establish credibility and build trust
  Control your image and narrative online and in-person
  Identify and expand your strengths
  Develop and perfect your elevator pitch
  Learn how to build an impressive LinkedIn profile
  Incorporate all of these pieces to build a healthy personal brand

Workshop Objectives and Outcomes:

  Identify and express your value
  Establish credibility and build trust
  Control your image and narrative online and in-person
  Identify and expand your strengths
  Develop and perfect your elevator pitch
  Learn how to build an impressive LinkedIn profile
  Incorporate all of these pieces to build a healthy personal brand

Workshop Outline

Participants will be exposed to five steps to building a personal brand.


BONUS: one 45-minute (on-demand)
follow-up session

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Identify

Your story is the key to your brand. It is your experience, your values, and your goals converging to give you your unique voice and value proposition.

Build

Together, we’ll develop your unique story in ways that are true to who you are and what you offer while remaining meaningful to those you wish to attract.

Audit

What others see and read about you conveys an idea of who you are that may not align with your personal brand. Learn the ways to be diligent about monitoring your digital persona and online presence.

Market

By the time we’ve wrapped up, you’ll be ready to tell your story to your target audience in a way they’ll appreciate what you have to offer.

Nurture

It’s important to keep your story fresh. As you grow, your brand should evolve. You’ll leave this workshop with ideas to share your better, bolder future self and brand.

 

 

Who Would Benefit From This Personal Branding Workshop?

  Managers and Professionals
  Business Owners
  Entrepreneurs and Solopreneurs
  Professionals in the midst of a career transition or reinvention
  Job promotion or advancement
  Students entering the workforce
  Anyone who wants to build an authentic brand that is remarkable

Who Would Benefit From This Personal Branding Workshop?

  Managers and Professionals
  Business Owners
  Entrepreneurs and Solopreneurs
  Professionals in the midst of a career transition or reinvention
  Job promotion or advancement
  Students entering the workforce
  Anyone who wants to build an authentic brand that is remarkable

About the Workshop Facilitator

Michelle Mariola

CHIEF BRAND STRATEGIST & COACH

Michelle has 20 years’ experience in branding and marketing strategy, where she combines mastery of marketing best practices with the exceptional ability to build brand equity in order to achieve business and personal objectives.

Over the past six years, Michelle has specialized in leadership and professional development through one-on-one coaching and group workshops. She leverages strengths and mitigates weaknesses, improves interpersonal skills and team performance, and prepares emerging leaders for professional advancement. Michelle is a certified practitioner for Talent Optimization by The Predictive Index.

About the Workshop Facilitator

Michelle Mariola

CHIEF BRAND STRATEGIST & COACH

Michelle has 20 years’ experience in branding and marketing strategy, where she combines mastery of marketing best practices with the exceptional ability to build brand equity in order to achieve business and personal objectives.

Over the past six years, Michelle has specialized in leadership and professional development through one-on-one coaching and group workshops. She leverages strengths and mitigates weaknesses, improves interpersonal skills and team performance, and prepares emerging leaders for professional advancement. Michelle is a certified practitioner for Talent Optimization by The Predictive Index.