Big Shoulders Capital is a leading source for quick and creative financing solutions for small and middle-market companies. They structure loans by using commercial and industrial assets as collateral and generate liquidity by buying and leasing back machinery.
THE CLIENT
Background
Originally formed as a separate division of parent company PPL Group, Revere Finance made asset-backed loans to small and mid-sized companies that otherwise weren’t bankable. After a year in business, Revere Finance failed to flourish because of the lack of branding coupled with little to no marketing.
Overview
Under Michelle Mariola’s direction, Mariola Unlimited led a rebranding of the company from the ground up to strengthen their marketplace position and fuel future growth. As part of the rebranding, Michelle led a company name change as well. The new name, Big Shoulders Capital, is a reflection of the organization’s midwestern roots, strengths, and values.